Web Designer Considerations
As the internet has matured, the business of web design has become an increasingly complex matter. As a result, the web design profession is becoming increasily diverse in the services that it can offer. Before getting in touch with a web designer, you may wish to think about a few of the following points:
1. Site updates. The web is not necessarily like a print advertisement. If you think your website is likely to require or benefit from periodic changes, you should discuss the options of how minor updates to the sites can be made yourself, rather than having to make another appointment with the web designer. This option may cost a little more at the outset, but maybe worthwhile in the long run.
2. Content management systems. Content Management Systems (or CMS) are shaping up to be The Next Big Thing on the internet. In a nutshell, a CMS is a system through which you can perform updates to your website directly through your browser. The various systems available differ in the level of control and flexibility the end user has over the website. A CMS can be ideal for sites that require regular updates, as well as cater to users with limited PC experience.
3. DIY. Do you really need a web designer? If your web page is intended simply to provide some written information and a few pictures, and does not require any dynamic content, chances are you can create the page yourself. A good web design program is not considerably more difficult to use than a word processing application.
4. Templates. If you feel that you wish to make your own web page, but don't have the time or ability to create flashy, professional looking graphics, then you could consider purchasing a template. There are templates available for most formats of website. Templates provide the basic framework for a website. Essentially all you then need to do is load it into your web design program and add in the content.
5. Graphics and Logo Design. A great web developer is not necessarily a great graphics designer (and vice versa). A fabulous logo and a few slick graphics can make all the difference to your website. Check the graphics portfolio of the designer and if it's not your style, consider getting a logo made up by a graphics specialist.
6. Page Layout. Do some research - browse the web. Look at some existing websites in the same industry classification as your own and identify the ones that you think work best. Then show them to your friends and colleagues - see what they think. Being armed with a few example sites before you approach a web design firm will not only be of great help to the designer, but also ensure that the result will be in line with your expectations.
7. E-commerce. If you plan to do business through your website, you need to consider what level of functionality you really need. Shopping cart solutions are great if you have a catalogue of products, but inappropriate if you only have a handful of items or services. Real-time credit card processing solutions are typically expensive to install and have high ongoing costs. If you're expecting less than 50 transactions per month, you will most likely be better off just processing them manually.
8. Databases. If your site features a lot of data (e.g. catalogues, reference content or any extensive tabulated material), you should consider utilising a database to store the information. Storing information in databases can offer many advantages, including easy management of the data, dynamic presentation and the potential for smart searching interfaces.
9. Website Usability. On the web, usability is a necessary condition for survival. Usability is a measurement of the ease-of-use and user satisfaction of a website. Formally trained usability specialists are professional web usability analysts. By employing usability spcialists during the website development process, designers can double website sales, traffic and significantly increase user satisfaction. Look for a qualified usability analyst for your web usability testing:
http://www.useit.com/.